The Problem
All founders get stuck
And yet, you know names like Netflix, Convertkit, and DropBox.
How did they come out on top?

Scaling a successful SaaS is impossible without finding a Product Market Fit. Every week there's another startup with $2M in the bank that announces that it's over. Reason? "We didn't understand who's our customer." The goal of SaaS Camp is to make sure you never end up in this weird situation. Here you'll learn skills for scaling your SaaS and get help with finding PMF. You won't need to invest thousands in ads. You'll only need to complete your GTM plan (and to purchase 2 extra domains if you want to get results faster).
All founders get stuck
The Problem
And yet, you know names like Netflix, Convertkit, and DropBox. How did they come out on top?
Scaling a successful SaaS is impossible without finding a Product Market Fit. Every week there's another startup with $2M in the bank that announces that it's over. Reason? "We didn't understand who's our customer". The goal of SaaS Camp is to make sure you never end up in this weird situation. Here you will learn skills for scaling a profitable SaaS company and get help wtih finding Product Market Fit.
Challenge 1
Users aren't paying
for your product
Everyone likes it, no one buys it. You get these random sign-ups from time to time, they open your product and then you never hear from them again. Of course you try to connect with them, but give up after getting no response. You have no feedback to work with and remain clueless about what to do next.
Challenge 2
You don't have consistent acquisition channels
You posted your SaaS on Indie Hackers, post about it on Twitter, gave a big pitch on Reddit and warming up your socials for the Product Hunt launch. All these platforms haven't brought you piles of cash. 90% of time there are just few sign ups from each channel, which convert into 0 long-term paying users. Spoiler: securing Product of the Day doesn't fix it either.
Challenge 3
People aren't responding to your messages
You keep experimenting with outreach strategies, but prospects are ghosting you. After you give up inviting them to the call - you ask them to try your product. That's usually when your conversation ends.
Challenge 4
No desire to become a full-time writer
It takes 4-6 months to start seeing results with SEO. You aren't ready to throw away 6 months writing with unclear picture of your real customers. You wanna be a SaaS founder, not a blogger. You'd rather land first 20 sales relying on a quick, simple, repeatable system.
Challenge 1
Users aren't paying
for your product
Everyone likes it, no one buys it. You get these random sign-ups from time to time, they open your product and then you never hear from them again. Of course you try to connect with them, but give up after getting no response. You have no feedback to work with and remain clueless about what to do next.
Challenge 2
You don't have consistent acquisition channels
You posted your SaaS on Indie Hackers, post about it on Twitter, gave a big pitch on Reddit and warming up your socials for the Product Hunt launch. All these platforms haven't brought you piles of cash. 90% of time there are just few sign ups from each channel, which convert into 0 long-term paying users. Spoiler: securing Product of the Day doesn't fix it either.
Challenge 3
People aren't responding to your messages
You keep experimenting with outreach strategies, but prospects are ghosting you. After you give up inviting them to the call - you ask them to try your product. That's usually when your conversation ends.
Challenge 4
No desire to become a full-time writer
It takes 4-6 months to start seeing results with SEO. You aren't ready to throw away 6 months writing with unclear picture of your real customers. You wanna be a SaaS founder, not a blogger. You'd rather land first 20 sales relying on a quick, simple, repeatable system.
I'm Denis, and I've been exactly where you are

Every obstacle with a SaaS - you name it - I’ve crossed paths with it. From having 0 replies to my outreach messages to not getting people into a free product. I've been there. I’ve felt stuck, too. But throughout all of these challenges, there’s one thing I’ve learned that can prevent all of it from happening to you. One secret to growing your SaaS with as few bumps as possible. It’s the one thing I credit success of my partners to, and I’m eager to share it with you.

  • Helped 50+ entrepreneurs build their sales funnels
  • Generated founders 200+ product demo calls with $0 ad spent
  • 7 years in Marketing & Sales
I'm Denis, and I've been exactly where you are
Every obstacle with a SaaS - you name it - I’ve crossed paths with it. From having 0 replies to my outreach messages to not getting people into a free product. I've been there. I’ve felt stuck, too. But throughout all of these challenges, there’s one thing I’ve learned that can prevent all of it from happening to you. One secret to growing your SaaS with as few bumps as possible. It’s the one thing I credit the success of my partners to, and I’m eager to share it with you.

  • Helped 50+ entrepreneurs build their sales funnels
  • Generated founders 200+ product demo calls with $0 ad spent
  • 7 years in Marketing & Sales
The secret
Niche down
Going from where you are now to where you want to be is as simple as narrowing down your customer profile.

Imagine seeing new purchase notifications every day you wake up. Or consistently reading great reviews about your product without having to push people into it. Getting new signups from referrals and automatically coverting into a paid plan. And hitting revenue metrics you only thought possible in 3 years just in 6 months. All of this is possible as you niche down and create the best solution for a clear market.
Niche down
The secret
Going from where you are now to where you want to be is as simple as narrowing down your customer profile
Imagine seeing new purchase notifications every day you wake up. Or consistently reading great reviews about your product without having to push people into it. Getting new signups from referrals and automatically coverting into a paid plan. And hitting revenue metrics you only thought possible in 3 years just in 6 months. All of this is possible as you niche down and create the best solution for a clear market.
1. Find ideal customers
You want to sell your product to the right people, at the right place, at the right time. This is when you can charge them the highest price and build a SaaS company with sustainable cashflow.
2. Nail market positioning
There's nothing more painful, more soul-crushing than having to chase free users, only to watch them sign up and never use the product. You want to make sure you build systems for attracting right inbound traffic, so with each user you convert you make it easier to convert the next one.
3. Grow in the right way
9/10 SaaS startups never scale because they build the wrong stuff. That's why attracting paying users at the early stage is so crucial. Once they pay $39+ for your product every month, you minimize the risk of adding wrong features. It's tough to fail a startup with 5% churn and 90% of users being customers.
1. Find ideal customers
You want to sell your product to the right people, at the right place, at the right time. This is when you can charge them the highest price and build a SaaS company with sustainable cashflow.
2. Nail market positioning
There's nothing more painful, more soul-crushing than having to chase free users, only to watch them sign up and never use the product. You want to make sure you build systems for attracting right inbound traffic, so with each user you convert you make it easier to convert the next one.
3. Grow in the right way
9/10 SaaS startups never scale because they build the wrong stuff. That's why attracting paying users at the early stage is so crucial. Once they pay $39+ for your product every month, you minimize the risk of adding wrong features. It's tough to fail a startup with 5% churn and 90% of users being customers.
Our plan
1
Niche down to test 3 buyer personas
2
Close 20 customers for the highest price asap
3
Find the best acquisition channels to easily market your product
Our plan
1
Niche down to test 3 buyer personas
2
Close 20 customers for the highest price asap
3
Find the best acquisition channels to easily market your product
Curriculum
What you will learn
What you will learn
Curriculum
Week 1: User acquisition
Our priority is to start making money asap. In the first module we break down your user acquisition strategy, clarify ideal customer profile, equip you with outreach messages that get replies and build a sales funnel for your product. You'll be using best lead generation tactics for your SaaS.
1
Week 2: Market positioning
Here we identify your ideal customers and learn how to find them at the best moment. You will learn how to charge more than competitors even when 20% of features are missing. We will run experiments and find the niche in which your revenue will grow fastest.
2
Week 3: Running calls
This module gets you from fear of calling randoms to closing on a low heartbeat. You will learn which questions to ask and how to handle objections. You will get people to buy on the first meeting even when you have just 3 features working.
3
Week 4: Creating strong offers
3 things get companies to $1M in sales: good product, good traffic and an incredible offer. In 5th module you learn how to turn weak offers into no-brainers, what makes people pay
and how to increase revenue with 0 effort by playing with human nature. You practice offer-creation in exercises and then we apply everything to your startup.
4
Week 5: Building converting websites
Strong copy will help us acquire more users with less effort. You learn best practices of high converting SaaS websites, which elements you should and shouldn't include, and how to sell benefits instead of features.
5
Week 6: Product optimization
This module teaches you how to design flawless UX to achieve higher referral rate. You learn principles used by product teams at $146M ARR SaaS companies and we supercharge your product with them.
6
Week 7: Analyzing metrics
To generate sustainable cashflow you need to make use of your numbers. You should understand what to track and how to track it. You will learn how to structure onboarding to grow 2X every month. We identify the North Star Metric for your SaaS: so whenever it will grow — your startup will grow.
7
Week 8: Finding new revenue streams
We should utilize every revenue stream possible. In module 8 you learn how to use affiliates to unlock exponential growth and get big names reach out to you. Feedbucket got inquiry from N1 marketing agency in Sweden thanks to this session. We'll optimize your user journey to convert more freebies into buyers.
8
Week 1: User acquisition
Our priority is to start making money asap. In the first module we break down your user acquisition strategy, equip you with outreach messages that get replies and build a sales funnel for your product. You'll be using best lead generation tactics for your SaaS.
1
Week 2: Market positioning
Here we identify your ideal customers and learn how to find them at the best moment. You will learn how to charge more than competitors even when 20% of features are missing. We will run experiments and find the niche in which your revenue will grow fastest.
2
Week 3: Running calls

This module gets you from fear of calling randoms to closing on a low heartbeat. You will learn which questions to ask and how to handle objections. You will get people to buy on the first meeting
even when you have just 3 features working.
3
Week 4: Creating strong offers
3 things get companies to $1M in sales: good product, good traffic and an incredible offer. In 4th module you learn how to turn weak offers into no-brainers, what makes people pay and how to increase revenue with 0 effort by playing with human nature. You practice offer-creation in exercises and then we apply everything to your startup.
4
Week 5: Building converting websites
Strong copy will help us acquire more users with less effort. You learn best practices of high converting SaaS websites, which elements you should and shouldn't include, and how to sell benefits instead of features.
5
Week 6: Product optimization
This module teaches you how to design flawless UX to achieve higher referral rate. You learn principles used by product teams at $146M ARR SaaS companies and we supercharge your product with them.
6
Week 7: Analyzing metrics
To generate sustainable cashflow you need to make use of your numbers. You should understand what to track and how to track it. You will learn how to structure onboarding to grow 2X every month. We identify the North Star Metric for your SaaS: so whenever it will grow — your startup will grow.
7
Week 8: Finding new revenue streams
We should utilize every revenue stream possible. In module 8 you learn how to use affiliates to unlock exponential growth
and get big names reach out to you. Feedbucket got inquiry from N1 marketing agency in Sweden thanks to this session. We'll optimize your user journey to convert more freebies into buyers.
8
Trusted by 50+ entrepreneurs
Trusted by 50+ entrepreneurs

Denis is helping me find respondents for my B2B interviews and I'm doing better every week. Reaching out to my audience felt like an uphill battle. My path became easier thanks to Denis: he is there to moraly support me and he is trying to help me avoid mistakes that could cost me months of my life.

Nikita Madebeykin
Founder & CEO Fluentic
Had a great conversation with @Denis__Shatalin today! Wow... Gave me a handful of ideas as to how we can grow. Genuine, kind and bright (very, very bright) person that wants to help people. Thank you, Sir. Would encourage SaaS founders to reach out to him.
Andy Asch
Co-Founder & SaaS CMO ($425k ARR)
This morning I had a video call with Denis Shatalin. During our conversation, we spoke about the target market for 8inside. He helped me realize one simple thing: most of our customers are software engineers. He also gave a couple of other valuable hints that we're going to implement soon. Thanks!
Alexander Friz
Co-Founder & CTO 8inside, ex Apple
Just had a great call with @Denis__Shatalin from @SaaSCampHQ. He gave me a clear plan how to scale Sciencerush and came up with new marketing channels I can use.
Mikhail Naumov
Founder & CEO Sciencerush
Had a very fruitful discussion with @Denis__Shatalin from @SaaSCampHQ where he broke down how I can kickoff my project and build momentum. Thanks!
Liza Boeva
Co-Founder & CMO at IP Sense
Joined @SaaSCampHQ by @Denis__Shatalin recently. He gave me useful marketing suggestions, helped to get over the struggle of talking with potential clients to validate the startup ideas, and he's even assisting with finding the first users!
Dima Krutolianov
Founder & CEO UI Jet

Denis is helping me find respondents for my B2B interviews and I'm doing better every week. Reaching out to my audience felt like an uphill battle. My path became easier thanks to Denis: he is there to moraly support me and he is trying to help me avoid mistakes that could cost me months of my life.

Nikita Madebeykin
Founder & CEO Fluentic
Had a great conversation with @Denis__Shatalin today! Wow... Gave me a handful of ideas as to how we can grow. Genuine, kind and bright (very, very bright) person that wants to help people. Thank you, Sir. Would encourage SaaS founders to reach out to him.
Andy Asch
Co-Founder & SaaS CMO ($425k ARR)
This morning I had a video call with Denis Shatalin. During our conversation, we spoke about the target market for 8inside. He helped me realize one simple thing: most of our customers are software engineers. He also gave a couple of other valuable hints that we're going to implement soon. Thanks!
Alexander Friz
Co-Founder & CTO 8inside, ex Apple
Just had a great call with @Denis__Shatalin from @SaaSCampHQ. He gave me a clear plan how to scale Sciencerush and came up with new marketing channels I can use.
Mikhail Naumov
Founder & CEO Sciencerush
Had a very fruitful discussion with @Denis__Shatalin from @SaaSCampHQ where he broke down how I can kickoff my project and build momentum. Thanks!
Liza Boeva
Co-Founder & CMO at IP Sense
Joined @SaaSCampHQ by @Denis__Shatalin recently. He gave me useful marketing suggestions, helped to get over the struggle of talking with potential clients to validate the startup ideas, and he's even assisting with finding the first users!
Dima Krutolianov
Founder & CEO UI Jet
Why SaaS Camp
1
Track record of bringing SaaS from 0 to thousands in revenue
2
The program is tailored for SaaS founders
3
You won't find anyone who'll care about your success more than we will
Warning
Don't buy this program
Invest in it. The concepts, strategies, and insights you will learn require you to show up and put in the work.

I can’t guarantee overnight success (but let’s be real—that doesn’t happen for anyone). What I can promise you is that your investment in SaaS Camp will save you more time, money, and effort in the long run. The material we will cover in each module took me years of bumpy roads, sleepless nights, and financial flops to learn. This is what I want you to avoid.

You can’t pay someone to do your pushups for you, but a good coach will keep you from getting hurt. If you’re ready to take your SaaS to the next level, it’s time to commit.
Don't buy this program
Warning
Invest in it. The concepts, strategies, and insight you will learn require you to show up and put in the work.
I can’t guarantee overnight success (but let’s be real — that doesn’t happen for anyone). What I can promise you is that your investment in SaaS Camp will save you more time, money, and effort in the long run. The material we will cover in each module took me years of bumpy roads, sleepless nights, and financial flops to learn. This is what I want you to avoid.

You can’t pay someone to do your pushups for you, but a good coach will keep you from getting hurt. If you’re ready to take your SaaS to the next level, it’s time to commit.
Here startups get paying users. Fast.

Petsandjoys.com team have been working hard on their startup for more than a year. For 14 months their free users were dragging them in all ways. When they joined the program we realized we should throw away 85% of the features and double down on what has highest chance to bring revenue: telemedicine for pet owners. In 4 weeks since our first meeting, the founders closed 4 B2B sales with veterinarian clinics.
Petsandjoys.com team have been working hard on their startup for more than a year. For 14 months their free users were dragging them in all ways. When they joined the program we realized we should throw away 85% of the features and double down on what has highest chance to bring revenue: telemedicine for pet owners. In 4 weeks since our first meeting, the founders closed 4 B2B sales with veterinarian clinics.
Here startups get paying users. Fast.
19
Average number of days it takes $0 MRR Campers to land their first sale
425
$425K is the highest ARR metric hit by HealthTech SaaS founder I coached
2340
Number of profitable and broke SaaS products analyzed before putting best practices into the 8-module program
Average number of days it takes $0 MRR Campers to land their first sale
19
425
$425K is the highest ARR metric hit by HealthTech SaaS founder I coached
2340
Number of profitable and broke SaaS products analyzed before putting best practices into the 8-module program
Are you ready for SaaS Camp?
SaaS Camp isn’t for anyone. But if you are checking off these boxes, I want to see you in the program.

☑ You want to turn your SaaS into your main source of income

☑ You want to generate consistent cash flow with your product

☑ You are ready to apply an easy user acquisition system that consistently worked for dozens of products

Are you ready for SaaS Camp?
SaaS Camp isn’t for anyone. But if you are checking off these boxes, I want to see you in the program.

• You want to turn your SaaS into your main source of income

• You want to generate consistent cash flow with your product

• You are ready to apply an easy user acquisition system that consistently worked for dozens of products

SaaS growth program

Get extra 30K ARR in 90 days or less

We help you build a sales and marketing funnel for your SaaS.

All you'll need to do is to send messages using templates and run calls using the script.

If you execute your Go-To-Market plan with honest effort and it doesn't add you 30K ARR, we will work for free until you 3X what you invested in us.

You keep 100% equity.

If you complete the program with honest effort and don't add 30K ARR,

we will work for free until you 3X what you invested in us.

It's time to get un-stuck
Finally get people pay for your product. Learn the ins and outs of SaaS marketing. Build revenue streams. Convert freebies into customers. Start getting recurring payments while you sleep. You deserve freedom. You deserve a profitable SaaS company.
I want more sales
FAQ
Frequently asked questions
Frequently asked questions
FAQ
What's this crazy guarantee?
If you complete the program with honest effort and don't add 30K ARR, we will work for free until you 3X what you invested in us.
Is this program right for my SaaS?
Best time to apply is when you have a working MVP and want to fast-track your journey to $3K MRR with someone who regularly gets SaaS products to traction.

Do you have consistent user acquisition channels? Do you convert 4/10 users into customers? Do you have a clear growth roadmap? Do users return to your product 4 times a month? Does your SaaS generate more than $3K MRR?

If you answered no to any of these questions, SaaS Camp has been tailored exactly for you.
What you will and won't do?
We will coach you on marketing, sales, UX, and growth side but will not sell or code for you. Otherwise, you won't learn anything.

You will send messages and run calls. Our job will be to make sure you're doing it the most effective way and do it with you when it's tough.
How is this different from free content?
How much do you value something that’s free? How do you know if what you’re consuming online is what your business really needs to crush the goals you’ve set? How often do you take massive action because of a YouTube video? Because there’s a big difference between watching my content and having me hold you accountable for actually making progress and receiving weekly coaching around your particular needs.

And if you think my free content’s good, just you wait until you experience what’s behind the paid wall of SaaS Camp.
How much time and extra budget required?
You should be ready to spend at least 15h a week into your startup. 40 will be ideal. Campers cross 500 MRR in a few months while working on the product 20h a week.

You won't need extra budget, only to pay for the program fee! We bootstrap your SaaS using the revenue it generates. We may choose to reinvest in ads from month 2 if we feel it will bring great results.
Can I apply at $0 MRR?
Absolutely! We had numerous founders join without a clear picture of their customer and being at 0 active users. In all cases we nailed positioning and found first customers in weeks :)
What if I'm at 10K MRR or above?
In case you are already making decent cash flow - it still makes sense to join. We regularly coach Seed / A-Series stage founders and build growth strategies even for $1M ARR products and find new revenue streams for them.
What's this crazy guarantee?
If you complete the program with honest effort and don't add 30K ARR, we will work for free until you 3X what you invested in us.
Is this program right for my SaaS?
Best time to apply is when you have a working MVP and want to fast-track your journey to $3K MRR with someone who regularly gets SaaS products to traction.

Do you have consistent user acquisition channels? Do you convert 4/10 users into customers? Do you have a clear growth roadmap? Do users return to your product 4 times a month? Does your SaaS generate more than $3K MRR?

If you answered no to any of these questions, SaaS Camp has been tailored exactly for you.
What you will and won't do?
We will coach you on marketing, sales, UX and growth side but will not sell or code for you. Otherwise, you won't learn anything.

You will send messages and run calls. My job will be to make sure you're doing it the most effective way and do it with you when it's tough.
How is this different from free content?
How much do you value something that’s free? How do you know if what you’re consuming online is what your business really needs to crush the goals you’ve set? How often do you take massive action because of a YouTube video? Because there’s a big difference between watching my content and having me hold you accountable for actually making progress and receiving weekly coaching around your particular needs.

And if you think my free content’s good, just you wait until you experience what’s behind the paid wall of SaaS Camp.
Are you growing a SaaS yourself?
No, I put my entire energy to turn your startup into an incredible success story. I'm a professional venture builder and that's why Square One Digital UK Venture Studio welcomed me as their Team Leader.

All my startups aimed at helping entrepreneurs get to their goals. My last SaaS was a service helping founders overcome challenges. It was a platform, guides and 1-1s with me. I asked users what's best about the product. They all said one-on-ones. I started solving burning problems and found my passion.
How much time and extra budget required?
You should be ready to spend at least 20h a week into your startup. 40 will be ideal. Campers cross 500 MRR in a few months while working on the product 20h a week.

You won't need extra budget, only to pay for the program fee! We bootstrap your SaaS using the revenue it generates. We may choose to reinvest in ads from month 2 if we feel it will bring great results.
Can I apply at $0 MRR?
Absolutely! We had numerous founders join without a clear picture of their customer and being at 0 active users. In all cases we nailed positioning and found first customers in weeks :)

Some applicants came in being at $1K, so unless you generate a steady $3K MRR in revenue - it makes great sense for you to join.
What if I'm above 10K MRR?
In case you are already making decent cash flow - it still makes sense to join. I regularly coach Seed / A-Series stage founders and build growth strategies even for $1M ARR products and find new revenue streams for them. There is a separate group for founders beyond $3K MRR.