In Recommedify’s case, we had 1300 emails to work with. The team was afraid to charge their real worth, but user interviews have shown that we're bringing a huge ROI to them (Reccomendify generated over 100M in upsells for Shopify stores). That's why we went 4X in our pricing and now we're converting people into a $249/mo plan.
We ran a series of email marketing campaigns that brought us demos with enterprise-level customers and gave us clarity on buyer personas on the lower plans. Now Recommendify has a sustainable growth model, thanks to successful affiliate partnerships and optimized email flows.